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Photonfocus increases market presence in Israel with new sales partnership

June 2023

Benoît Ostiz, Team Leader Sales EMEA at Photonfocus AG and Gennadi Yarchouk, Sales Manager of Rosh Electroptics Ltd. 


Photonfocus AG has entered into a new sales partnership with the Israeli machine vision specialist Rosh Electroptics ltd. (Rosh Electroptics). Since March 2023, the company has been supplying customers in Israel with camera systems from Photonfocus. With this partnership, Photonfocus is strengthening its market presence in Israel.


"Israel is an important technology center in the field of image processing and thus an important market for machine vision products," says Marcel Pabst, Business Unit Manager at Photonfocus AG. “We decided to partner with Rosh Electroptics because of their extensive experience with machine vision projects and their strong focus on OEM customers. We are very much looking forward to working with Rosh Electroptics in the future."


Rosh Electroptics has been active in the machine vision market for 40 years and is a leading Israeli distributor of electro-optical products with a focus on OEM customers. In addition, Rosh Electroptics has expertise in many specific industries and machine vision areas. The partnership gives Photonfocus better access to customers and their markets in Israel’s machine vision sector.


"We are thrilled to have Photonfocus exclusively represented in Israel," said Meir Rubin, CEO of Rosh Electroptics Ltd. "The collaboration will enable us to offer state-of-the-art technologies and solutions to our customers while strengthening our position as a leading supplier of electro-optical systems. We are excited about the opportunities this partnership will bring and look forward to a successful collaboration with Photonfocus."



Press inquiry contact: Mrs. Marie Wöller woeller(at)photonfocus.com