Data protection information from Photonfocus AG for www.photonfocus.com
We take your privacy very seriously and we process your personal data in accordance with the respectively applicable statutory data protection requirements. Personal data in the meaning of this information includes all information that can infer a reference to you, hence, for example, your name, address, email and IP address, and usage behavior.
The following data protection information gives you an overview of the types of personal data that are processed, for what purposes and on the basis of what legal basis they are processed. In addition, we inform you about your rights towards us as the Controller.
(1) The controller in accordance with Article 4 Para. 7 of the EU General Data Protection Regulation (GDPR) is:
CH-8853 Lachen SZ
Tel.-Nr.:+41 55 451 00 00
Questions on data protection can be addressed to: dataprivacy(at)isravision.com
- Source of personal data
We process your personal data which we receive from you during the course of your visit to our website, as part of your contacting us by email or via a contact form.
- Categories of the processed personal data
(1) If you visit or use our website strictly for informative purposes, i.e. if you do not register or provide us with information in another form, we only collect and store in the server log files the personal data/information which your browser passes on to our server. These are technically required for us to display this website to you and which ensures its stability and security:
- your IP address,
- date, time and duration of your visit,
- time zone difference to Greenwich Mean Time (GMT),
- content of your request (specific page),
- respectively transmitted data volume,
- access status/http-status code (files transmitted / not transmitted),
- website from which the request comes,
- your browser type, operating system and its surface,
- language and version of the browser software,
- your device type.
The legal basis for the processing is Art. 6 para. 1 sentence 1 letter f GDPR.
This data is used exclusively for internal statistical purposes and is not assigned by us to specific persons. A consolidation of this data with other data sources is not made. After use for the above mentioned purposes, the data will be deleted by us after 30 days.
- Other functions and offers on our website
Along with the purely informative use of our website, we also offer different services which can be used when of interest to you. This generally requires that you provide additional personal data, which we then use to perform the respective service and to which the previously defined principles on data processing apply.
When contacting us by email or via a contact form, the following personal data must be given: salutation, name, company, address, cip-code, city, industry, country and email address. This personal data is saved by us for the purpose of responding to your request. In this respect, the legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b and f GDPR.
- Passing on of data
We will only pass on your data to third parties if you have expressly consented to this, if this is necessary to fulfil the tasks you have assigned to us or if there is a legal obligation to do so. If we process your data by contract processors, they are bound by contracts in accordance with Art. 28 GDPR.
In the course of using our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive and are assigned to the browsers you use and through which certain information flows to the site that sets the cookie (in this case, to us). Cookies cannot execute programs or transfer viruses to your computer.
We use so-called technically necessary cookies on our website. Technically necessary cookies are cookies that are necessary for our website to function properly. They help to make our website usable by enabling basic functions such as page navigation and access to secure areas of the website.
If you agree, technically not necessary cookies will also be used in connection with the use of Google Analytics, Google AdSense, GoogleMaps and Google Ads. You will find more detailed information on this under points 7, 8, 9 and 10.
6.2 Further information on the cookies used on this website
The following cookies are used on this website:
Saves the user’s consent status for cookies on the current domain
Retains the status of the user centre for all page requests
Registers a unique ID that is used to generate statistical data on how the visitor uses the website
Used by Google Analytics to limit the request rate
Registers a unique ID that is used to generate statistival data on how the visitor uses the website
This cookie is used to determine the frequency and duration of the website visits.
This cookie is used to record when the visitor last entered another page of the website.
Used by Google AdSense to experiment with advertising effectiveness on websites that use their services.
6.3 Legal Basis
The legal basis for the use of technically necessary cookies is Art. 6 para. 1 sentence 1 lit. f GDPR.
The legal basis for the use of technically unnecessary cookies is, if available, your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You can revoke this consent at any time with effect for the future.
6.4 Services of the third party provider Google
If we use the services of the third party provider Google, the legal basis for the use of these services may, in addition to your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, also be a legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. More detailed information on this can be found in the following paragraphs.
Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Google Analytics
If you have given your consent, we use Google Analytics to regularly analyse and improve our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user.
Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. The recipient of the collected data is Google. However, if IP anonymisation is activated on the website, your IP address will first be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the website operator, Google will use this information to evaluate your use of the website and to compile reports on website activity.
You can revoke your consent at any time with effect for the future by preventing the storage of cookies through a corresponding setting in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser add-on available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser add-on, especially in the case of browsers on mobile devices, you can prevent Google Analytics from recording the data by clicking here: https://tools.google.com/dlpage/gaoptout?hl=en. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. In order to prevent Google Analytics from collecting data across different devices, you must opt-out on all devices.
We use Google Analytics with the extension "anonymizeIp()". This allows IP addresses to be processed in a shortened form, thus ruling out the possibility of a personal reference.
- Google AdSense
The legal basis for the use of Google AdSense can, in addition to your consent in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR, also be a legitimate interest in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
There are the following possibilities to prevent the installation of Google AdSense cookies: 1) by adjusting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any ads from third-party providers; 2) by deactivating interest-based ads on Google via the link http://www.google.de/ads/preferences, this setting being deleted when you delete your cookies; 3) by deactivating the interest-based ads of the providers that are part of the self-regulation campaign "About Ads" via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; 4) by permanently deactivating them in your browser under the link http://www.google.com/settings/ads/plugin.
The terms and conditions of use of Google AdSense can be found at: https://www.google.com/adsense/new/localized-terms?gsessionid=rp2icxjdi2VF-52BWpXvlGMJgfkVdUkl1rRisNPy-k8.
- Google Maps
We use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.
By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, the data mentioned in section 3 of this data protection notice is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or the design of its website to meet your needs. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website.
The legal basis for the use of Google Maps is, if you have previously consented to it, Art. 6 para. 1 sentence 1 lit. a GDPR. You have a right of objection to the creation of these user profiles, whereby you must contact Google in order to exercise this right.
- Google Ads (previously Google AdWords)
As part of the use of Google Ads, we use Google Ads Conversion (see section 10.1) and Google Ads Remarketing (see section 10.2).
10.1 Google Ads Conversion
We use the Google Ads Conversion service to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Ads). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
These advertising materials are delivered by Google via so-called "Ad Servers". For this purpose, we use Ad Server Cookies or pixels, which are integrated into our website, through which certain parameters can be measured to measure success, such as the display of the ads or clicks by users. These cookies usually expire after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie
These cookies or pixels enable Google to recognise your internet browser. When a user visits certain pages of an ads client's website, Google and the client (us) can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each ad client. Cookies can therefore not be tracked through the websites of ad clients.
We ourselves do not collect and process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. On the basis of these evaluations we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of these tools and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us.
If you are registered with a Google service, Google can allocate the visit to your Google account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and save your IP address.
The legal basis for the use of Google Ads Conversion is your consent in accordance with Art. 6 para. 1 sentence 1 lit a GDPR.
In addition, we refer to the possibilities mentioned in item 8, third paragraph of this data protection information to prevent Google from storing the corresponding cookies on your PC.
10.2 Google Ads Remarketing
We use the remarketing function within the Google Ads service. With the remarketing function we can present users of our website on other websites within the Google advertising network (in Google search or on YouTube, so-called "Google Ads" or on other websites) with ads based on their interests. For this purpose, the interaction of the users on our website is analysed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to the users on other pages even after they have visited our website. For this purpose, Google stores cookies on the end devices of users who visit certain Google services or websites in the Google display network. These cookies record the visits of these users. The cookies are used to uniquely identify a web browser on a particular device and not to identify a person.
The legal basis for the use of Google Ads Remarketing is your consent pursuant to Art. 6 para. 1 sentence 1 lit a GDPR.
In addition, we refer you to the possibilities mentioned in No. 8, third paragraph of this data protection notice to prevent Google from storing the corresponding cookies on your PC.
- Download of Product Information
On our website you have the possibility to download product information. This requires you to enter your e-mail address, name and company. By clicking the "download button”, you agree that we may contact you in the future to send you product information and for advertising purposes. After clicking the “download button”, you will receive a confirmation e-mail from us to verify the e-mail address you have entered. Only after you answer this e-mail with "YES" your data will be entered into our CRM system and you will be contacted by us in future at the address provided for the purpose of sending you further product information and for advertising purposes. If you do not reply to our confirmation email, we will delete your contact details within 30 days at the latest.
The legal basis for this processing of your personal data is Art. 6 para. 1 sentence 1 lit. a GDPR (consent).
You have the opportunity to object to the processing of your personal data for advertising purposes at any time by writing to us at Bahnhofplatz 10, 8853 Lachen, Switzerland or by sending an e-mail to email@example.com.
You will not incur any costs for the objection other than the transmission costs according to the basic tariffs. In the event of an objection, you will not receive any further product information or e-mail advertising, nor will you be contacted in any other promotional way. For technical reasons, however, you may receive further e-mails at short notice.
- Routine deletion and blocking of personal data
Your personal data will only be processed and stored for as long as it is necessary to fulfil the purpose for which the data was collected. Subsequently, and as soon as legally permissible (in particular with regard to the existence of statutory retention periods), your personal data will be deleted in accordance with data protection regulations.
- Data security
We also use appropriate technical and organisational security measures to protect incoming or collected personal data, in particular against accidental or intentional manipulation, loss, destruction or against attacks by unauthorized persons. Our security measures are continuously improved in line with technological advances.
- Social Media
In addition to our website, we are also present in various social media. On our website we provide appropriate links to our appearances in the social media.
Please refer to the data protection regulations of the respective operator for the purpose and scope of data collection as well as provisions on the processing of your personal data by the respective platform.
- Links to other websites
This website may also contain links to other websites of companies affiliated with us and/or other third parties.
We endeavour to link only to sites that meet our high standards and share our respect for your privacy, but we do not monitor or control any of the information collected when you access a third party link. The operators of third party websites may handle personal data differently than we do. Accordingly, we are not responsible for the content or data protection practices of other websites.
- Your data protection rights
With regard to the processing of your personal data by us you are entitled to the following rights:
- Right to information (Art. 15 GDPR)
In principle, you have the right to receive information on the points mentioned in Art. 15 GDPR. You also have the right to request a copy of your personal data in accordance with Art. 15, para. 3 GDPR.
- Right of correction or deletion (Art. 16 and 17 GDPR)
You have the right to have incorrect personal data concerning you corrected. You also have the right to request the deletion of your personal data if further processing is no longer necessary, if processing is unlawful or if you have withdrawn your consent.
- Right to restrict processing (Art. 18 GDPR)
If the conditions in Art. 18 GDPR are met, you have the right to have the processing of your personal data restricted, i.e. to prevent further processing for the time being.
- Right to object to processing (Art. 21 GDPR)
If the processing of your personal data is based on Art. 6 para. 1 sentence 1 lit. e or f GDPR, you have the right to object to the processing if the other conditions of Art. 21 GDPR are met.
- Right to data transferability (Art. 20 GDPR)
Within the limits of Art. 20 GDPR, you have the right to receive your personal data in a machine-readable format in order to forward it or have it forwarded to another responsible party, if necessary.
To exercise your rights, you can contact us at the following address: firstname.lastname@example.org
The exercise of your rights is basically free of charge for you.
Furthermore, you are entitled to submit a complaint about the handling of your personal data to a competent supervisory authority.
- Changes to the data protection information
We develop and optimize our services on an ongoing basis. Therefore, new functionalities may be added. Should this influence the way we process your personal data, we will inform you of this in our data protection information in a timely manner.